![]() What made you choose DataSuite in the first place? So we’ve felt no need to switch things up. We’ve mostly stuck with you guys since the beginning of our company, as the data you’ve given us is highly accurate, available, and flexible when it comes to tracking additional metrics on the fly. Have you tried similar solutions to DataSuite?Ī little. ![]() They use it to follow up on a game’s performance daily, while working closely with our studios to improve the gameplay metrics, like retention, playtime, level complexity, etc… We give them a totally dedicated and detailed dashboard to follow their games, where we combine gameplay insights with business value. These algorithms cover many different topics, like multi-cohort A/B tests, ROAS (Return on Ad Spend) forecasting, automated cross-promotion, in-game ad promotion, and so on. They’re using it to build robust, data-driven machine learning algorithms. First, our Data Scientists and Engineers.We have two major teams that use DataSuite: And DataSuite was key in making sure we could accurately track the effects of those changes. There were many more changes we made throughout the process. Those are only a few examples of what we ended up adding. New kicking and punching animations that players can unlock in the shop.A moving gauge to multiply the earnings at the end of the level, as a rewarded placement.Slow-motion when you see your opponent smashes through a wall.Throughout those tests, we ended up adding mechanics and features like: And we managed to increase the LTV by a whopping 200% over six months of A/B tests. It’s now reached over 140 million downloads. Giant Rush is a game where the player has to run through an obstacle course, smashing through walls and fighting bosses. A flagship example of this is Giant Rush. Thanks to your data, our A/B tests, and our expert product team, our games see a 50% increase in their LTV over six months after release, on average. DataSuite is really flexible and scalable over time, which means we can keep incorporating new events into our dashboards. You see, we have a highly modular C# SDK that handles A/B tests, cross-promotion events, in-app purchases, push notifications, and so on. On top of tracking the usual gameplay and ad events, we often need to design events to track custom values belonging to each game. How did you tweak DataSuite to your needs?Īh, this is very important for us. We’re hoping to make them enjoy the game the way they want and feel ‘unique’ among the broad audience that a hypercasual title can cover. We’re investing a lot of effort in the coming months to go deeper into personalizing our gameplay so that our users end up playing our games in totally different ways. And we need it as close to real-time as possible if we’re going to offer our daily users unique gameplay. We need as much granular data as we can collect. We found that DataSuite was the best way for us to do that. And secondly, we need to feed data into our AI algorithms to adapt the games to the users’ behavior. First, through a reporting dashboard, which lets our studios follow their games’ performance and cross-reference it with their acquisition and monetization metrics. Ultimately, we need to provide the most accurate data to our studios. We have to automate a lot it would take way too long to manually go through every game and see whether it is on the right track. Over the last few years, we’ve had around 19 hit titles, counting over 500 million downloads.īecause we work with so many studios, we’ve had to set up multiple internal systems and dashboards to speed up and standardize each game’s metrics. We’re a publisher based in Paris and have taken around 80 different studios worldwide under our wing. Tell us a little about TapNation and yourself ![]() We spoke with TapNation’s VP of engineering, Kamel Haddad, to see how that works in practice. ![]() That’s where DataSuite comes in: it’s a collection of our services to help you bring all your data together and easily plug it into your other systems. TapNation helps studios all over the world to develop and improve their games. But particularly when you’re making a hypercasual game. TapNation helps nurture over 80 studios to develop hit games.ĭata is crucial when working on any genre.
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